Poor Leadeship

It's the leadership. It's always been the leadership.

Look at recent performance and it's obvious. Absolutely poor leaders who only speak in PowerPoint prose and can't think beyond a bullet point. Leaders who go above and beyond to keep themselves apart from their "subjects."

DTC wasn't a bad idea. The execution was a sh-tshow. Inept supply chain. Cr-ppy tech. Marketing leadership that thinks we're a fashion company. Innovation that does... actually, not sure what Innovation does anymore. Poor people management. Lack of transparency.. look at the fact that we bury. annual survey results when they are unfavorable. Internal transfers are rarely fair. Finance/procurment.. enough said. Smh

And it all flows from the layers at the top. If EH wasn't good enough to be CEO when JD was appointed, what made him better a few years later? Same for our CMO .. did her experience really grow that much from “co-founding a minority-owned agency”. Our supply chain was so great we gave VA a bigger remit, lol… Can’t make this stuff up.

You can't cut and outsource your way to growth.

We need new leadership.

#BadLeadership #Culture #EmployeeRelations #Leadership #Transparency

Comment! It's anonymous!

6 replies (most recent on top)

The Hindu nepotism runs deep and is in full effect - VA is good example. He is hooking up all his friends.

@e1

SEC was supposed to fix this and provide the "foundation" for d2c

anyone knows what is going on with it?

I feel like DTC needed a better strategy when we decided to move out of wholesale, and the first thing to fix is the supply chain.

Use a better shipping partner than FedEx, or at least have backup options when one carrier is not performing well. Delivery dates are missed way too often.

Inventory should be placed closer to where the demand actually is. If a product sells a lot in a certain area, keep more of it nearby instead of shipping it from across the country.

Delivery should be 2 or atleast 3 days, not 7–10 days. After a week, I’m already thinking, who even ordered this? People want things now, not a week and a half later (I blame amazon for this).

Stores can also be used for fulfillment when the product is already close to the customer. Delivery dates at checkout need to be more accurate, orders need to leave the warehouse faster, and different carriers should be used depending on who performs best in that area. Better demand forecasting and inventory planning would help a lot too.

If DTC wants people to buy directly instead of going through retailers, the experience needs to be faster, easier, and more reliable.

OP didn’t say DTC execution wasn’t a disaster. Walking away from wholesale revenue, shelf space and goodwill BEFORE DTC could replace it was THE disaster

But DTC itself wasn’t the bad idea. Plenty of companies have pulled it off.

Did anyone seriously think the same company that takes 10+ YEARS to implement sh-t others do in 18–24 months was gonna build a world-class DTC ecosystem in a few years? 😂

The strategy wasn’t the problem.. just needed competent leaders to execute it

You lost me at 'DTC wasn't a bad idea'. Nike LT willfully and knowingly left multi millions $ in wholesale revenue, margins, shelf space and goodwill on the table and walked away. And every single one of them, JD, HON,...exited with a sweet multi million $ package. How's the fair? That was a good deal for whom... Our competition?

EH’s days are numbered. Things will get better once VA becomes our first INDIAN CEO 🇮🇳 and bring us back to greatness.

Thread regarding Nike Inc. layoffs

Poor Leadeship

6 replies (most recent on top)

Post a reply