Nike built the LeBron James Innovation Center to look like the future. And inside, they’ve apparently figured out how to manufacture the past.
The Innovation team has a pretty simple process: Start with a decent idea. Overthink it. Add a bunch of stakeholders. Rename it three times. Build a ridiculous prototype.
Make a very cool video. Put together a 75-slide deck explaining why this is going to change sport forever.
Then, after everyone has had their moment, dump it on Inline. CFO: Just Flush It. 🚽👟