Nike Innovation has perfected a remarkable process: take an exciting idea, overcomplicate it, poorly position it, leave it half-finished, and then ceremoniously dump it on Inline’s doorstep.
“Here you go, team. Innovation!”
Except it isn’t innovation. It’s a tu-d wearing a futuristic PowerPoint deck.
The concept is incomplete. The consumer story is vague. The business case is missing. The execution is barely house-trained. Yet somehow, everyone stands around admiring the bowl and congratulating themselves on the flush.
Then Inline gets handed the plunger.
They have to clean it up, make it manufacturable, explain why anyone should buy it, and somehow turn the whole steaming pile into an actual product. When it struggles, Innovation can conveniently claim that Inline “didn’t protect the vision.”
What vision? The one circling the drain?
Nike Innovation doesn’t deliver finished solutions. It delivers Innovation tu-ds™: expensive, poorly positioned droppings packaged with buzzwords, dramatic renderings, and absolutely no toilet paper.
Just Flush It