#branding

Posts mentioning hashtag #branding

Below are all the posts — topics as well as replies — that mention the hashtag #branding.

Mention #branding in your post to continue the discussion!

Why are there so many writing & grammar Issues on the website?

  1. Inconsistent Terminology / Redundancy
    “Ladies watches,” “womens watch,” “female watch,” “watch for women” – too many variations for the same idea. Choose one and stick with it for consistency.
    Phrases like “leather strap are classic watches for women” and “a leather watch for women gives comfort for any wrist” repeat the same point unnecessarily.
  2. Awkward / Redundant Phrasing
    “Timepieces with a leather strap are classic watches for women…” – awkward repetition of the idea that these are watches for women. The sentence could be more concise.
    “A leather watch for women gives comfort for any wrist” – sounds mechanical and impersonal. "Any wrist" is odd phrasing.
  3. Misuse of Modifiers
    “As refined or casual womens watch accessories…” – grammatically awkward. The structure suggests the watch is the accessory rather than the strap or style being refined/casual.
  4. Grammatical Errors
    “interchangeable womens watch band” – should be “interchangeable women’s watch bands.”
    “A leather watch for women gives comfort…” – should be “provides comfort” (more natural verb choice).
  5. Repetitive Sentence Structure
    Nearly every sentence starts with a subject-verb structure and follows a similar rhythm. It feels monotonous and lacks flow.
  6. Vague or Overused Marketing Phrases
    “Ultimate style and comfort,” “polished female watch,” “beautiful women’s watches” – these are generic and don’t tell the customer why or how the product stands out.
    “Look no further” – overused marketing cliché.
    Suggestions for Improvement:
    Streamline language – combine or tighten repetitive sentences.
    Maintain consistent terminology – choose one term for your audience (e.g., “women’s watches”) and stick with it.
    Add specificity – instead of vague descriptors like "beautiful" or "ultimate comfort," describe materials, colors, or features that make them appealing.
    Improve flow – vary sentence length and structure to avoid a robotic tone.
#Content #ContentMarketing #Branding #Quality

Cutthroat truth

UKG has done it again! First that mo--nic, diabolically grinning U, and now they go and slit the K’s throat in the logo. Art or an accidental confession? Maybe it’s just supposed to symbolize how the company keeps drifting apart internally. I bet in the next rebrand they’ll completely butcher the G – perfectly fitting for their corporate culture.

And the slogans… “when work works, everything works” – seriously?! Sounds like an AI on the verge of burnout. The old line “Our purpose is people” was already nothing but brutal cynicism after all their anti-people actions. Just tell the truth already: “our purpose is profit, we don’t care about people.” Period.

#Culture #CorporateCulture #Branding

"omnissa is still invisible in the market."

renu and her marketing team have absolutely zero experience in branding or re-launching a software vendor while microsoft is busy tearing us apart.
exactly the dream team you want leading a tough turnaround.
who needs the best people with the right skills anyway when you can just wing it and hope for the best.

#Marketing #Branding

New Coke, Bud Light, Cr--ker Barrel, and Viya

The latest dust up in the news cycle about the rebranding by Cr--ker Barrel got me thinking. There are obvious similarities with the companies and products listed in the thread title. All made poor marketing decisions that alienated their core customers.

Coke pivoted, apologized, ditched New Coke, and still thrive.

Anheuser-Bush doubled down on their DEI message and still hasn’t recovered. I keep their products page open in a browser tab on my phone and haven’t had one of their products since.

Cr--ker Barrel is TBD but seem to be doubling down. Going to be interesting to see what the board does with the CEO.

SAS came out with Viya and went all in trying to sell a technology that wasn’t wanted or needed instead of slowly rolling it out. The fact Viya also didn’t have a workable migration path to move customers that were interested from SAS 9 to Viya should have been an obvious red flag. It was marketed almost exclusively to new customers and we literally stopped marketing SAS 9. If customers weren’t interested in Viya they were ignored. I even heard of sales reps, who have a Viya sales target, withholding SAS 9 invoices (which means no renewal setinit) trying to force customer to move to Viya.

There was sort of a mea culpa a few years ago and a SAS 9 division in R&D was established. The new division was announced with little fan fare yawn. The good news is that SAS 9 is entrenched in the day-to-day operations of many organizations and performs well for them. But for how long? I’m just guessing, but I would bet software revenue for SAS 9 is still at least 95% of the total. Not based on facts though. Would love to see the real numbers. At least Viya will always have the hosting and consulting revenue going for it!!

#Marketing #Branding #Culture