Why they keep making this limited edition sh-t that doesn't sell!?
8 replies (most recent on top)
Well even if we get paid to advertise for them it would be interesting to see how much… think about how much time and labor is being wasted on these LEs that aren’t selling.
Bring them to the shelf/display. Have the excess take up needed space in our backstock (as it prevents us from getting the right product into the store, causes more issues working around it) the labor it takes to box it all up and credit it out after it doesn’t sell. The soccer hurt my sales in general, they sat out on display so long shoppers overlooked the entire thing.
LE is garbage. Who wants to pay $5 for 15 cookies. BTS sits on all my shelf space and collects dust. Our marketing dept for Mondelez, needs to retool or get laid off. Waste of time , waste of money.
In the case of a celebrity, yeah, we pay them, but all that other sh-t like soccer, football, etc, we get paid to advertise it.
We get paid to put that sh-t on our label/package.
@OP you can thank the diverse females in the marketing department whose only job is to spend money on “collabs” with irrelevant celebrities
actually I believe we pay them for the right to use their likeness.
How do they make money off the advertising? That makes no sense.
@OP They make money off the advertising