@q7 they think fcf is achievable but anyone with their head sc--wed on on wall Street recognise that a shrinking company with a large fcf snowballing in the bank represents a company with no good ideas about how to grow.
The market is most focused on growth. Real growth. Revenue growth and margin growth... Preferably both.
If its true that exec bonuses are 80% based on fcf then it's just another example of them marking their own homework (again).