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Ford Layoffs a Sign of Its Crippled EV Business - 1000 Employees

https://247wallst.com/investing/2025/09/17/ford-layoffs-a-sign-of-its-crippled-ev-business/

It's about time Ford realize that it cannot compete in the EV business. Loosing $5billon per year with no end in sight is not a good business strategy.

Ford will need to lay off more of Model E and retreat. Join venture with another Chinese EV manufacturing company, build them in China, and ship them to the US just like what GM is doing.

#Layoffs #EV #AutoMakers #Restructuring

Cuts in Germany

The automotive industry is faltering in more ways than one, and layoffs appear to be a direct result of the struggle. The Ford job cuts in Germany are the latest sign of challenging times in the EV industry. This week, Ford Motor Co. announced that it would cut 1,000 jobs in Cologne, where its electric auto plant was floundering after lower-than-expected demand for its battery-powered cars.

https://www.thehrdigest.com/ford-germany-job-cuts-announced-layoffs-lead-the-automotive-industry/

#Layoffs #Germany #AutoMakers #EV

Rivian Cuts Jobs While Betting Big on Cheaper R2 SUV to Win Buyers

Hundreds of EV workers laid off as administration pulls back on tax incentives: 'An ongoing effort to improve operational efficiency'

https://www.thecooldown.com/green-business/rivian-commercial-team-layoffs-ev-manufacturer/

  • Rivian said that the job cuts were limited to its commercial team, which is responsible for sales and servicing operations.
    Industry Tag: Automotive

Electric vehicle maker Rivian has announced that it will cut about 1.5% of its workforce, affecting several hundred employees. The layoffs are concentrated within the company’s commercial team, which oversees sales and service operations. Rivian described the move as part of an ongoing effort to “improve operational efficiency” while preparing for the release of its new, more affordable SUV, the R2, scheduled to launch in 2026.

The new R2 model is expected to start at around $45,000, significantly less than Rivian’s current lineup, which includes the R1S SUV (starting at roughly $77,000) and the R1T pickup (around $71,000). Analysts see the R2 as crucial for Rivian to broaden its customer base and compete more effectively in the EV market.

These layoffs come against a backdrop of significant regulatory changes affecting the EV industry. The $7,500 federal tax credit for electric vehicles is set to expire on September 30, 2025, years earlier than originally planned. That policy change has placed additional financial strain on EV-only automakers like Rivian, which lack gas-powered models to offset regulatory costs.

Another major setback was the removal of strict Corporate Average Fuel Economy (CAFE) penalties. In the past, traditional automakers that failed to meet fuel efficiency standards could buy credits from EV-focused companies like Tesla and Rivian. Tesla alone earned $2.8 billion globally through this system, and Rivian has warned that the loss of these credits could cost it about $100 million.

Rivian is not the only automaker affected. In August, General Motors temporarily laid off 360 workers at its Factory ZERO plant in Detroit, citing “market dynamics” and reduced EV demand. The rollback of incentives and regulatory requirements signals a broader challenge for the EV industry, which must now compete more directly with traditional gasoline-powered vehicles at a time when production costs remain high.

For consumers, the end of the federal EV tax credit means those considering a switch to electric vehicles may want to act quickly. However, Rivian hopes its lower-priced R2 SUV will keep buyers interested when it enters mass production in 2026.

#Layoffs #Automotive #EV #Efficiency

Ford Pro is benefitting from reallocated EV funds.

From the Detroit snooze, sounds like Model E will soon be Model Eliminated…

Ford Motor Co. is shifting funds from its electric vehicle division, and the beneficiary is its cash-cow Ford Pro commercial vehicle and Super Duty truck business.

A bumpier-than-expected adoption curve of electric vehicles — because of their cost and availability of charging infrastructure, as well as a regulatory rollback — has resulted in delays in products and a reallocation of resources from future EV programs.

#EV #ElectricVehicles