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Delighting customers by hiking prices

Verizon hikes prices on multiple discounted offers for customers
Aug 24, 2026 7:17 PM EDT

https://www.thestreet.com/retail/verizon-raises-prices-disney-streaming-bundles

"The pricing changes came after Verizon CEO Dan Schulman vowed to be more cautious about enforcing price increases following the loss of roughly 2.25 million wireless customers over the past three years. He reaffirmed this promise on an earnings call in July."

“We will not raise prices without adding corresponding value for our customers,” said Schulman.

"On its website, Verizon states that the rate adjustments take effect on Sept. 17 and blames Disney for these upcoming changes."


Trouble on the Verizon... I mean horizon.

Fed-up Verizon customers are rooting for an extreme fix
"Verizon denied that SpaceX is buying it, but plenty of subscribers wish it were true."

https://www.phonearena.com/news/verizon-spacex-sale_id182603

Verizon might still be the top carrier by customer count, but that doesn't mean it's smooth sailing. A string of price hikes has caused hard feelings, and while the company is trying to smooth things over with customer-friendly offerings, it remains the most expensive provider in the US. Not everyone agrees the service justifies its premium price tag. This friction may be attracting takeover bids.

A change of hands was said to be on the horizon

Recently, rumors swirled that CEO Dan Schulman was getting the house in order for a sale to SpaceX. While Verizon rejected the report, and SpaceX has since announced plans to build its own network, many of our readers were onboard with the idea.

The majority wants Verizon sold

We polled our readers on who should buy Verizon and got 3,114 responses. While 1,239 (or 38%) want things to stay as they are, an almost equal number of readers, 1,156 (37%), want SpaceX to pull the trigger.

Another 719 readers (23%) would like it to be offloaded to someone other than AT&T, T-Mobile, and SpaceX.

Does Verizon need someone to come and save it?

Although Verizon appears to be clawing its way back, its revenue plunged 0.7% year-over-year in Q2 2026. Under Schulman, the company has been coasting on harsh cutbacks. However, slashing costs was the easy part, and now the company has to prove it has a real growth strategy.

While the Simplicity plan, Verizon Loyalty, Verizon Shine, waived activation and upgrade fees, and tax-inclusive pricing are a step in the right direction, more needs to be done. Verizon is on it, though, with chief product and revenue officer Nancy Clark telling Fierce Network that the company has more surprises in store to "break the industry mold and put customers first."

"As Dan has said, we are on a journey to become truly a customer-first organization, and we do have a series of things that we will be launching that really look to break the industry mold and put customers first." Nancy Clark, Verizon's chief product and revenue officer, August 2026

Playing it safe

Verizon has managed to steady the ship without igniting a price war, which suggests the company wants to play it safe. While Q2 performance was impressive, BNP Paribas senior analyst Sam McHugh notes that the company isn't investing enough in network infrastructure. Throw in intense competition and slowing industry growth, and it's easy to see why the buyout rumor popped up. Where there's smoke, there's usually fire.


The Peter Principle in action

We keep promoting people who can't do the job and rewarding them for it. The good-old-boy network is alive and well, and it's dragging us all down. I've seen brilliant people sidelined because they didn't play the game. The people who move up aren't the ones who know the work, they're the ones who know the right people. And we're all paying the price.


Market based price increases

More plans now getting price increases.

As for why the prices are going up, AT&T’s support pages read, “This change helps us continue providing reliable network service, quality products, and great customer experiences.”

https://www.cnet.com/tech/mobile/making-sense-of-at-ts-hiked-prices-for-legacy-phone-plans/


Will scheduled 27 closing Centers be notified around July 17th with 45 day notice for Q2 end?

They do not have to give a 45 day notice to smaller buildings unless they have more than
100 employees. Apparently the goal is most of the 27 closings will happen by the end of Q2. But since that announcement gas prices have gone thru the roof along will engine oil prices/shortages. Would not be surprised if the number goes up past 27.


Gas prices

Ok, gas is now officially $5.00 a gallon in the Midwest, even worse in some places, and energy costs are rising too. It's time for upper management to make a smart decision, stop with this "collaboration" nonsense, and start letting people work from home if their entire job is on a laptop. The company will save money in the short term on energy costs as well and many European countries are encouraging employers to do just that.

It's going to get to the point that people can't afford to come to work and these gas prices are pulling money straight from all of our paychecks that haven't kept up with inflation as it is. And it's going to get a whole lot worse before it gets any better.


Buh-bye NetSuite!

My wife's company used NetSuite as its accounting system. They paid the yearly software subscription fee, plus the technical support fee. Now it's coming time to renew, and NetSuite wanted to charge 25% more than last year, with no support.

They declined, and are now going with a competitor. Not a huge dollar amount in the grand scheme of things, but another loss for O makes me happy!


Will our CEO take the advice of the International Energy Agency?

The IEA has advised workers to work from home due to the oil shortages that have started and will soon be getting worse. Will Elevance Health’s CEO acknowledge this new reality by removing the silly in-office requirements?

https://www.theguardian.com/business/2026/mar/20/oil-price-energy-watchdog-iea-emergency-measures-work-from-home-slow-down-on-the-road


Is this a scam?

All the tech companies have found a way to increase their sales artificially. They systematically raise product prices and thereby report an increase in sales. When in truth, there is no real increase in sales.


$200/barrel

“.. US government officials and Wall Street analysts are starting to consider the prospect that oil prices might surge to an unprecedented $200 a barrel.”

https://www.bloomberg.com/graphics/2026-iran-war-hormuz-closure-oil-shock/


$200

“… US government officials and Wall Street analysts are starting to consider the prospect that oil prices might surge to an unprecedented $200 a barrel.”

Source:
https://www.bloomberg.com/graphics/2026-iran-war-hormuz-closure-oil-shock/


Big Price Increase in April 2026 for over 1.5 million customers

Company lost so many customers that revenue took a significant hit. As such in April 2026 they will be raising prices for over 1.5 million customers to squeeze more revenue out of them. Prediction, it pi---s more customers off and accelerates the customer exodus to competitors.


I have been priced out of my job

I can’t afford this job anymore. I can’t afford to lose 15 hours per week just to commute. I can’t afford a vehicle. Let alone paying maintenance upkeep on a used vehicle. Then toll fees. Forget it! Everything was fine and financially manageable prior to the RTO announcement.

One more thing I was given a 1.25% increase. I know I had to sit down and read it as well. It seems like nobody “earns” a raise. Regardless of your effort and experience, PNC will decide what it will give you and it is usually the bare minimum. Nonetheless the raise is just another reminder that I can’t afford this job.


Be magenta!

Does anyone even buy anything on Be Magenta!? Like what’s the point? For one, everything is expensive, also, why would I want to buy any T-Mobile related merch and get lay off the next day. What? Use my $80 T-Mobile hoody as a pijama and make myself feel worse by looking at the logo of the company who didn’t care about me?


Why are cafe prices so ridiculously expensive lol?

It's kinda nuts because the sushi they sell at the cafeteria is quite literally the same sushi you buy at HEB. Still has the original packaging and stickers - minus the HEB price tag - but charge almost double for it lol. 2 hard boiled eggs in a little container is $4.50? I can buy a dozen eggs for less than that. An egg, cheese and bacon breakfast taco is 3.50 but 99% of the time there is no cheese and/or bacon? yeah dawg, i'll just scan it, pretend to pay and leave.

Call it what you want but, if they are making us be in office 5 days/week then fu--ing step up the gd cafeteria food and make it a LOT cheaper. Not that I really care much as I only go to office from 10am-12pm anyways but jesus...


Goldman Sachs expects layoffs to keep rising—and says investors are punishing the stocks of companies that slash staff

“Linking recent layoff announcements to public companies’ earnings reports and stock market data, we find that the recent increase in layoff announcements came mainly from companies that attributed their layoffs to benign factors, such as restructuring driven by automation and technological advancements.” But instead of going up, these stocks fell by an average of 2%. And companies that cited restructurings were punished even more harshly. As the analysts wrote, “This suggests that, despite the benign justifications offered, the equity market has perceived recent layoff announcements as a negative signal about these companies’ prospects.”

https://fortune.com/2025/12/25/goldman-sachs-research-ceos-layoffs-stock-price/


Schulman should forfeit the entirety of the awarded compensation package and only be based on incentives.

Schulman should forfeit the entirety of the awarded compensation package and only be based on incentives. And cutoff Hans and Shankar show them both the door because why are these chaps continue to get paid and to receive benefits.

Bottom line as the Verizon Communications, Inc., share price cannot close over $40/share.


From Dan: satisfying our custs and shareholder - yeah, Right!

Is this guy living in La-la land? Satisfying customers? For years customers have been complaining thar VZ is super expensive. While TM proivded a flat rate bill, VZ’s bills are never the same. The arrogance of VZ leadership and the board bite us all.

So their best solutions was: Fire 13k of our peers. This is all BS


Verizon just lost 13k subscribers

It so annoying that they even try to sell Verizon services to people that they laid off . "you are terminated, but you are eligible for 50% discount" seriously! get out of here. Verizon will lose even more subscribers with all these lay offs. They dont have the best service and they are the most expensive. stupid a--holes


It Starts At The Top

Please tell me that most C-Suite executives will also feel the pain. They enabled Hans and others to gut customer service and raise prices without adding any real “value” while never stepping foot into a store or call center to see what was really going on. Hans needed to be gone a long time ago but he shouldn’t be the scapegoat!