#advertising

People complain how things are … don’t you realize things are exactly why management on high wants? Most of these problems could be fixed by Friday if they wanted to. Guess what? They don’t. Churn-n-Burn is what they want. Blame the employees. Keep service as low as they can without the DOIs complaining to earn maximum bonuses. They couldn’t care about the customers. Meema and Pappy who’ve been with us since the Nixon administration aren’t going anywhere. Need new policies? There’s always rejects The General dropped to add for 6months to a year to show growth. Whatever the advertising (either on tv or from your TM or SM) know that the opposite is true.

It is incredible that as soon as Xerox sponsor the Aston Martin F1 Team their performance goes backwards.

Despite having Adrian Newey join the team, the car is at the back of the grid ahead of the 2026 season.

No doubt the CMO will be smiling and pressing the flesh at as many F1 races this year as he can.

Lovely guy.

Might even take his sons with him.

While the company is doing rounds of job eliminations a few of us were asked to give input into new recruitment ads. Absolute madness.

Before the salary range was said, now there some verbiage leading you to nowhere.
https://fordcareers.co/LL6

Base Salary is determined based on candidate skills and experience bla bla bla and bla bla bla competitive market value.

It reminds me the interview joke, trust me, my skills are awesome.

Have you seen the Valentine's themed small business days commercial? Da f-k?!

All those layoffs to fund a Backstreet Boys commercial in the Stupor Bowl?

https://apple.news/AB3GL7V95R7qXMGPLPTdnqw

Good job, marketing and whoever approved the latest commercial. People hate AI slop so much that making a CGI commercial while directly taking on Coca Cola is the easiest win we've had in a long while. It's been a while since I've seen so much positive chatter online about Pepsi. Good job, whoever was responsible for this.

https://youtu.be/dQRgURIEr48?si=MMhfGWuMAIyAufC1

Omnicom plans to lay off more than 4,000 workers and shut down several well-known advertising agencies after buying rival Interpublic Group for $13 billion. The advertising industry is under growing pressure as artificial intelligence changes how ads are made. Big tech companies like Meta are also making it easier and faster for businesses to create ads on a large scale.

Aired today during the NFL championship games. Suppose to be funny of preparing policy holders for how claims are being handled?

We’re spending tens of millions of dollars sponsoring and advertising around the College Football National Championship while the company is under pressure, the stock is lagging, and leadership keeps talking about “discipline” and “focus.”

A single 30-second spot costs roughly $1M, and full sponsorship packages run $25–35M+ per year. That’s real money being burned on branding theater at a time when we supposedly “can’t afford” bonuses, flexibility, or meaningful investment where it actually matters.

If cost control is truly a priority, this is exactly the kind of spend that should be questioned first.

It's the top story on insidesas today. They're making commercials for it? There's a dedicated online store, they have pop-up shops around campus.

Why?

Why is it i can't watch any sporting event without seeing gobs of att product shots. I mean, FFS... the headphones, the endzone cameras, halftime shows, pregame shows, post-game, trophy presentation. There's no end to how much we spend on trash that nobody cares about.

Who really believes that ATT stadium makes us a better company? Maybe if the cowboys didn't su-k, that would be something. But, seriously.. I am so tired of seeing at&t on everything. How many employees do we fire to have our stupid logo on every side of the coaches headset? It doesn't work you id--ts! Our products su-k because you would rather have a stupid stadium than have world class products at a reasonable price.

Why can't we just be the best at voice and data? What have these endless sponsorships ans placements done to make this a better company?

Now we know why marketing won’t give us the PR we ask for. The CMO was focused writing this masterpiece as the end of year message to let our customers know we have gmail. The innovation is off the charts. https://www.businesswire.com/news/home/20251230219645/en/Avaya-Chooses-Gemini-Enterprise-and-Google-Workspace-for-AI-Driven-Collaboration-and-Next-Gen-Workplace-Productivity

Ratings across 158 TV networks are down this year by an average of 18% to 30% under Nielsen’s new Big Data + Panel measurement, the Video Advertising Bureau (VAB) told The Current.

The declines in the highly prized 25 to 54 demographic — now at levels not seen in 23 years when compared with panel-only measurement — break down three ways: an 18% drop overall, a 23% decline for cable networks and 30% plunge when news and sports programming are excluded.

VAB President Sean Cunningham said the organization began uncovering these issues in late October after digging into the data. He added that Big Data + Panel shows unusually high variance, overreporting or underreporting ratings by roughly 20%. Some networks, he said, are experiencing statistical aberrations across as much as 60% of all viewing hours.

This misreporting — especially for the valuable 25 to 54 demo — has major implications for both buy and sell sides. Incomplete, unstable measurement suppresses CPMs for publishers, draining ad revenue for the already shrinking traditional TV ecosystem. On the buy side, agencies struggle to plan, forecast or trust audience guarantees.

“There is an enormous structural defect sitting in the trading currency where the 25 to 54 demographic has been systemically crushed by all of the biases inside of the way Nielsen’s calculating Big Data + Panel,” Cunningham told The Current.

When asked to comment, Nielsen responded: “This report is seriously flawed and manipulated. From what we have seen, the VAB incorrectly pulled our data and the bureau does not know how to do a proper ratings analysis. The VAB is wasting the time and money of its members."

A source close to one of the TV networks contacted by The Current added: "We went into Nielsen Big Data + Panel knowing that there could be challenges, which is why we’ve evaluated it closely from the start. As we’ve continued working with the data, and after reviewing the VAB report, we’re seeing additional discrepancies that deserve a closer look."

Cunningham said the VAB stepped in only after publishers exhausted all options trying to work with Nielsen, efforts that led to frustration over what he described as “layer upon layer of voodoo math” embedded in Nielsen’s methodology.

He believes Nielsen is weighing its 43,000-person panel too heavily, allowing it to dominate signals compared to its 45 million big data sources. He argues this leads to an oversaturation of viewers aged 55 and over in the reported ratings.

Cingular was not a good name either
Anyone remember the Super Bowl Commercials? People at the Super Bowl party looked at me like Huhhhh? Makes no sense....Self Expression.
All SBC ideas. That same cement head dense culture exists today.

Did anyone catch that Optum is sponsoring golf tournaments ? How does that relate to Healthcare. Saw it was at Trump’s course and he was interviewed and touting it Do you think Carelon would do something similar? Do you think that’s a good idea?

They say his highest spot ever. I am wondering how much advertising we need to buy to get him to the top 5. Maybe we can pay a consulting company millions of dollars, so they can give us a strategy to get there. We can do it!

https://www.forbes.com/sites/alisondurkee/2025/12/08/trump-now-slams-paramount-skydance-deal-after-marjorie-taylor-greene-bashes-him-on-60-minutes/

Company being sued by CT AG for misleading advertising, failure to deliver speeds and allegedly fraudulent fees charges to customers. IS NY NEXT?

• Omnicom's $9 billion merger with Interpublic Group will result in about 4,000 job cuts.
• The merger creates the world's largest advertising agency group with $25 billion in revenue.
• Omnicom will retire legacy brands and restructure into new divisions to streamline operations.

https://www.businessinsider.com/omnicom-ipg-advertising-merger-to-result-in-4000-layoffs-2025-12?op=1

It took me here.(below)

Can someone explain to the mgmt this iz bizarre…

Any mktg people here?

https://www.unitedhealthgroup.com/careers/en/work-at-optum.html?src=UNS-767676&utm_source=digitalremedy.com&utm_medium=display&utm_campaign=Enterprise&utm_content=niche_site&utm_term==paid&gad_source=

I'm not seeing any QF ads anywhere now.

nterpublic Group (IPG) has reduced its workforce by 3,200 employees this year, including 800 in September. 2026 will be even worse. The folks running the company are clueless and there is a ton of greed. That's my opinion and I do not see things changing any time soon.

I walk the Vz br cafe and while I’m hearing the gloom and doom talk I am blasted by a 120 inch screen w Kevin heart as a ice cream cone, than Pete Davidson for a Vz commercial. Like are we fr? Why are we paying millions to these mo--ns? You think that having those guys in a commercial helps the bottom line even by .0000001 ? NO. Stop wasting millions on stupidity, Jesus

I've been gone from Nielsen and the industry quite a few years but I still keep tabs. This is a pretty big (expensive) hire by Nielsen. Peter's job will be to take any heat from the industry that comes Karthik's way. Looks like they hired him to basically be a glorified PR guy with the client base. He has a long history and successful track record in ad sales. Whenever Nielsen has hired these big industry g-ns in the past, they fizzle out really quick and take off into the sunset with a big bag of money.

https://variety.com/2025/tv/news/peter-naylor-joins-nielsen-chief-client-officer-1236574923/

Working at In-House agency 140 in NYC. Been hearing layoff rumors for years now. Have a feel it this will be it.

Everyone internally knows it. Now the rest of the world is finding out as well: https://finance.yahoo.com/news/t-files-lawsuit-against-nad-162100639.html

“In the last four years, the National Advertising Division (NAD) has issued at least 16 decisions finding that T-Mobile's advertisements or other marketing claims were false, misleading and/or unsubstantiated.”

T has been touting their new commercial attacking t-mobile even on insider. But what they aren't saying is that they received a cease and desist order to stop playing it from the source they quoted saying they didn't have authorization to use the materials. And apparently ATT is ignoring it like the honorable corporation they claim to be.

AT&T’s violation of its agreement under the Procedures and its misuse of NAD’s decisions for promotional purposes undermines NAD’s mission to promote truth and accuracy of advertising claims and foster consumer trust in the marketplace.

Also omitted their history of deceptive advertising.

https://arstechnica.com/tech-policy/2025/10/att-ad-congratulating-itself-for-its-ethics-violated-an-ad-industry-rule/

A friend in marketing in purchase told me they’re releasing a brand new PepsiCo logo on Tuesday lol. Really got them priorities in order!!!

Such a ridiculous ad by us calling T-Mobile deceptive and a hustle. When we as a company are a joke. Like and comment #WeSupportTMobile if you agree.

AT&T just launched a shiny new ad campaign trashing tmobile – because nothing screams confidence like obsessing over your competitor's success.

They're bragging about "300,000 square miles of coverage" and the " AT&T Guarantee" Meanwhile, real customers on Truspilot are handing out 1-star reviews like Halloween candy. MAYBE fix your OWN moral and coverage before worrying about someone else's.

It's wild watching a 100-year-old company, drowning in debt and bad PR, act like a jealous ex. TMOBILE over there sitting comfortably at a $200 stock price, while AT&T's bragging about fiber and posting apology ads.

When your own employees are miserable, your customers are furious, and your stock is flatlined – maybe stop worrying about T-Mobile and start reconnecting with reality.

And we’re over paying a C list actor and someone in marketing to call out T-Mobile? A competitor whose stock price is 10x ours. We’re doomed. WTF!

I can’t imagine how much money it cost for Belk to be the front and center sponsorship. They are plastered all over with the renovation of the stadium. They are also plastered all over the court. Would love an estimate of how much that cost

Just saw a video on Tik Tok posted by Cresa Atlanta advertising the lease… when will the employees be told.

With all the Code of conduct , Ethics communications going out, is Having Walter Goggins as the Walmart commercial spokesman a bit Hypocritical? Great actor, funny at times, but much (like 98.6%) of his stuff clearly crosses lines of Code of Conduct. What's the message here Board of Directors ????

Maybe your best won't be good enough. But maybe you'll go all in and come out with everything. There's only one way to find out.

Is it me, or do Nike's ads at these times of layoffs, low share price etc speak to themselves...

Sorry for all let go this time.

For those left, you know its only a matter of time

Just saw the Meghan Trainor SF commercial. Can SF get any more ghetto or low rent? I guess they are targeting the 2040 population just like the 2040 workforce. It's embarrassing SF! I wonder why were are #2. #2... that basically sums up everything at SF. The work environment and company smell likes, looks like, and feels like #2. Our commercials are pure #2 just like our Exec leadership!

Just saw some short Fido ad on TV, wow it made it feel like you were joining the team at Walmart…raising the standard by lowering the bar.