#marketing

I am about to join wealth management marketing and would like to learn more about it. Can someone provide me insight into how is the work life balance and the bonus range? The HR mentioned that the bonus range is anywhere between 20-45% in marketing.

Shameful waste of marketing $ over past 5 years. Using almost anybody from SNL. We lose Hans but gain Franz. Really??? SNL full circle

Is the marketing department and BET + Complete done ? I don't know what to believe at this point.I have been told that the next round the remaining people in marketing will be let go. I lost a lot of people on the BET+ side to buyouts and layoffs. I am so disappointed. I guess we don't have to worry about BET Awards ever again.

Sounds like there is a major reorganization in the marketing team and the corporate and business levels and multiple members of the marketing teams globally have been given a two weeks notice.

• PwC reportedly laid off its entire internal creative team of around 40 employees, along with some communications staff.
• Internal sources and Reddit posts indicate the firm is outsourcing creative and marketing work, possibly replacing some functions with AI tools.
• PwC had partnered with major ad agency McCann in 2024 and launched a major rebrand earlier in 2025.
• The layoffs suggest PwC is shifting away from in-house creative production toward external or automated solutions.
• Reactions online note that AI-generated marketing materials are nearly indistinguishable from work by professional designers, underscoring the shift’s broader implications.

  https://www.goingconcern.com/layoff-watch-25-pwc-cuts-creative/

Mostly impacted middle management in marketing and engineering. However, some teams are entirely gone and being merged into different units. This has been going on in smaller batches throughout the year, but this is one of the first times leadership kind of addressed it. Coincided with Q3 earnings call, unsure whether c-suite discussed with investors.

Did the launch of the Everyday Solutions cards flop? Why are they pushing hard for associates to sign up for exclusive offers but I don’t see anything exclusive about the offers? They all seem pretty basic and not worth it.

Remember when Verizon’s leadership thought they were smarter than Elon by hiring a marketing executive from Twitter?
Elon had fired her — and guess what? Verizon lost millions of dollars on a failed rebranding and logo.

It started with parts of Tech. Will parts of Operations and Marketing be outsourced? Who knows, maybe even Distribution in certain markets.

If you want to feel sick read the linkedin posts of any marketing or merchandising leader. They congratulate each other for doing their jobs and agencies bootlick using only Target-approved words like "joy!" "More Joy!". The products and stores look like Kmart 2000. Remember when leaders in marketing had creative taste and style? And merchants delivered 'unexpected' in a good way? Not "wow Target is selling Champion for more than TJ Maxx ?" unexpected.

Great to see Queen Kate Publish for her great job she’s done turning Lumen around…. How fitting it was posted on Lay off day. That’s your Marketing at work.

I wonder how many Layoff’s happen at Apple per year and Yet Tim Cook isn’t gloating about the good job he does.

I heard they will cut Corp strategy and marketing teams loose next week.

BI - Business Insider has an entire story about this NDA thing and much of it is accurate however, I can't help but wonder if it was EMPLOYEES who leaked all this or if Dell did it to try and gain interest or something...

Kind of how Apple leaks product info/details about new products.

Dell isn't "selling" a new product here but what they are doing is moving towards a new platform and it's possible by Dell leaking this, it'd make customers/future customers think "hey, I like what they are doing! Let's think about Dell instead of HP!"

AT&T’s latest masterclass in self-sabotage: spend millions attacking T-Mobile, violate NAD rules, and get slapped with a cease-and-desist.
You’d think someone in legal or marketing would’ve caught that — maybe the one competent person who actually reads compliance documents.

But that person got RTO’d to Dallas or Atlanta five days a week, fighting for a seat, dodging “collaboration days,” and wondering why their life turned into a bad sitcom.
Meanwhile, the yes-men who approved this ad are sipping coffee in their corner offices, calling this fiasco “brand momentum.”

Let’s be honest — we’re not #1 in customer service or innovation.
We’re #1 in wasting money. We should be a Harvard Business School case study on how to find new ways to burn cash and call it a strength.
Only AT&T could turn a marketing campaign into a compliance violation and call it “forward-thinking.”

Now the ad’s gone, the money’s gone, and morale’s in free fall — but hey, at least leadership gets another “All-Hands” meeting to tell us how proud they are of the team.

WTF!

The nerve of the Stink to show TV ads stating that AT&T provides secure business services when Toxic-T has lost hundreds of thousands of customer's data multiple times over the last few years.

The Stink thinks everyone is d-mb when the Stink is the dummy! Well, that and the Stink is a POS!

A friend in marketing in purchase told me they’re releasing a brand new PepsiCo logo on Tuesday lol. Really got them priorities in order!!!

All products consolidated under CPO office , but the only product growing is the CPO's overhead - marketing, planning biz dev, PR while engineering shrinks

Hi, When I was searching for Edward Jones review somehow this thread showed up in Google. I had applied for a job and had my interview with the hiring manager. She mentioned something about leadership assessment. Can someone tell me what this is? I have applied for a marketing role not for FA role. I am so confused on why marketing would need leadership assessment role. Also, the number of rounds of interview are ridiculous I have to meet total of 10 people if I pass the leadership assessment for a junior product role. Can someone shed light on the leadership assessment and final rounds of meeting with 3 people per round?

This should have been an offer for Visible. The street is not going to like this next week…

It feels more like influencers company at this point. We spend so much marketing dollars on something that doesnt benefit the brand in the long term

Can someone share light on what are the bonuses for the marketing team at Wealth and IM? When I joined HR said it is anywhere from 30-55% of your base salary. I joined as SVP of product marketing from big asset management firm and we used to get only 20% so was surprised that the bonus range was so high? Also, when do they payout your bonuses?

https://www.crn.com/news/ai/2025/ibm-9-5-billion-ai-book-of-business-drives-q3-growth-across-company-s-software-hardware-and-consulting-segments

Hi Team,
I am writing to share a difficult update.
With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%.
These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.
To ensure we move forward with clarity, I want to summarize the areas most impacted.
Streamlining the Customer Journey: To provide a seamless experience for our customers, we are integrating the Vehicle Operations workstreams into the Service organization to create fewer customer handoffs and clearer ownership. We are also integrating the Delivery and Mobile Operations into the Sales organization to ensure the purchase experience is as seamless as possible with a single touchpoint throughout the entire sales process and to delivery.
Elevating Our Marketing Efforts: Historically we have had multiple functions that collectively capture what would typically be housed in a single marketing organization. We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer (CMO), I will be acting as Interim CMO. Our Marketing Experiences team, led by Denise Cherry, and the Creative Studio team, led by Matt Soldan, will both report directly to me for now.
These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business. I am incredibly confident in R2 and the hard work of our teams to deliver and ramp this incredible product.
Thanks again everyone.
RJ

This is how we’re hitting back? I don’t think this is making the TMO leadership sh!t their pants. The cellphone equivalent of Wi---e Horton this is most definitely not.

AT&T loves to talk about connectivity. The “AT&T Guarantee,” the shiny ads about “bringing people together.” But the only thing they seem to connect is frustration and disappointment.

Check the reviews — 1 out of 5 stars on Trustpilot. One star. For a 100-year-old telecom giant. You’d think after a century of selling phones, they’d have figured out how to answer one.

And it’s not just customers they can’t connect with — it’s their own employees.
The CEO’s new motto might as well be: “You don’t like it here? Leave.”
Inspirational, right? Nothing says “leadership” like threatening the people who actually keep the lights on.

Meanwhile, T-Mobile — the company they keep mocking — sits near a $200 stock price, while AT&T’s stock is doing the corporate version of buffering. Maybe arrogance doesn’t sell after all.

A century in business, billions in ads, and still can’t connect with the people paying the bills or the ones cashing the checks.
Maybe the “AT&T Guarantee” means they’ll drop your call, your signal, and your morale — all at once.

I can’t imagine how much money it cost for Belk to be the front and center sponsorship. They are plastered all over with the renovation of the stadium. They are also plastered all over the court. Would love an estimate of how much that cost

They keep shoving this down our throat like we're the only ones who don't understand why it's valuable? No one cares if they get $5.37 refunded to them when their internet was out for an hour. Also, customers expect to be compensated for your service not working. Our leaders sound like such id--ts hyping this across all the signage in the office and these townhalls.

Curious about the ROI on this “investment”.

https://x.com/lumentechco/status/1980278648981606845?s=61&t=gh7l4y0OsFDrgR7K_c_Mzg

That’s interesting is that Oracle now brands itself as “OCI AI Infrastructure” and calls itself a “real AI company.”
But Oracle has no proprietary AI models (unlike Meta, Google, or Microsoft) and no in-house chips (Meta has, Microsoft soon will, Google and AWS already do).
So Oracle is effectively a reseller of other companies’ hardware and models, with much thinner margins.
How can a firm like that credibly call itself an AI company? Pure marketing.

VCG Operations, CX
Value Operations, CX, Marketing, anything and everything that can be outsourced
Training
HR

I’ve seen it all now.

Xerox has probably been one of the worst businesses for the use of marketing, yet the new CMO thinks they can ‘sell’ their marketing skills to partners.

Who on earth would pay Xerox for this.

Typical of this individual

Why pay for what Xerox would give you for free anyway. If you are a partner they already provide ‘marketing’ in product support and Partner Sales.

Historically, Nike had impeccable timing of using relevant SuperStar of the moment and help them lead to next level.
I will go back as far as John McEnroe, Jordan, Barkley, Carl Lewis, Mary Slaney, Joan Benoit Samuelson, Mark Allen, Bo, Lebron, Kobe, Durant, Serena ...
And disgraced ones like Lance, Tiger, Marion etc.
I apologize if I missed someone

But today, when I look around there is no one that have charisma and appeal of athletes above.

Basketball: Jordan is retired for long time and not getting young. A baby born when he made that shot against Utah would be 28 today.
Lebron: played 22 years and about to retire
Durant: same story as Lebron. About to retire.
Kobe; retired and passed away.
Who is new blood in basketball space for Nike.

Baseball: Last time Nike had any significant endorsee was Griffey and Barry Bonds and that was long time ago. They invested on Trout but the guy was hurt for 3 or 4 season and this was first that he played full in a long time

Football: Nike controls football but they never had anyone that lead the category. Last one was Deshawn Jackson. I think

Track: They have some winners but no SuperStar material. Sidney Mcglaughlin Levrone is good candidate but she is NB girl. Nobody significant in sprinter category for boys and girls.

Tennis: Basically nobody since Serena retired

Golf: They have endorsees but nobody in the category of Tiger

Soccer: Originial Ronaldo has been retired for long time.
And Cristiano Ronaldo is about to retire, playing in senior league of soccer in Saudia Arabia.

As you can see there is no one significant icon leading Nike now. That is the problem.

Their Icon now Kim Kardashian. Wow. A girls made herself big through surgery.

I hope I made some sense in issue with Nike

We have had a new CMO announced and a bunch of VPs are leaving - mainly in marketing. News?

Should we give all of our money and resources to support a retail brand that has no awareness or subscribers - apparently. Should we reorg, then reorg, then reorg again - yes please. This company is a joke and we’re dead in the water.

Don’t apply for these roles you’ll hate it here.

Until such of time CEO switching to marketing base culture I am given not one single instructions.
I do the reading all day all of even nites to become savvy on the marketing. So frustrate as I can do no such marketing in current role. I also do the ask to chatting gpt and even it can not give good direction, Frustrate!

and not impressed.

Seems like all they are trying to do is emulate Lululemon.

That game is well played out and perfected by Lulu.

As usual with Nike these days "it is dollar short and day late"