#marketing

Look at all the clowns posting on Linked on how wonderful Vz did at the super bowl, no one gives a flying f….k on how ur speeds were….a normal mal customer just wants his phone working and optimal speeds where majority can use internet. Ask these clowns who spent millions in preparation, what is the ROI on such investments. Tmob and ATT know the future at the current times and wont spend money in useless investments, oh well VZ is used to do pointless investments anyways, so not a shocker!!!!!

While the initial reaction may seem positive, looks like investors are wondering why TD pays so much for marketing execs and brand campaigns that are incongruent with reality. TD is not More Human, in fact, internally it is less human than ever.

Rumor during Cisco Live was a big wave of good talent voluntarily departing from DC marketing. Not sure what's happening there?

Until Nike has product that isn’t ugly I think we should layoff a lot of the brand marketing function. Thoughts?

You have got to be kidding me SF. You walk out of California and then advertise in a California you walked out of. A halftime show that even in California the spectators looked at each other in dismay. Not the SF I once knew. A very woke, Anti America, and lost its way company. SF did not learn from Budweiser. Values create wealth. Wealth does not create values. In short, your marketing is equal to your ethics and values. In the toilet.

Although we don’t have plan from leadership but looks like phone arena writer already has ideas that marketing teams can start executing :

https://www.phonearena.com/news/what-verizon-should-do-next_id177833

Most of what I’ve heard and read points to areas such as sales, marketing, operations, etc being impacted. How about analytics?

Good job, marketing and whoever approved the latest commercial. People hate AI slop so much that making a CGI commercial while directly taking on Coca Cola is the easiest win we've had in a long while. It's been a while since I've seen so much positive chatter online about Pepsi. Good job, whoever was responsible for this.

What's happening with TEBG? Heard of a re-org for the marketers. Does this mean layoffs/restructure?

Wow, just wow! Brand and marketing reporting into HR? Must be thick asf

Management seems to be shooting themselves in the foot by letting go of their talent and keeping the folks certainly good at kissing butts. It’s a shame. I guess they feel like they don’t need marketing anymore or social. Just my two cents.

Just heard about the reductions over in Marketing. They sent out a new org chart, which I got to see just now. They are getting rid of a lot of senior manager and up, and are expanding offshore support. Anywhere I’ve ever worked that started relying heavily on offshore, has paid the price eventually. If you work at TIAA and are getting a high salary, be very wary. Any of us could be next. Luckily, I’m underpaid for my role so they’ll keep my indentured servitude around for a little longer I bet.

Aired today during the NFL championship games. Suppose to be funny of preparing policy holders for how claims are being handled?

What a joke, fido has ~91 different flavors of the same thing, what a clown camp! Is the marketing team wagging the investment management team or what holy shxt!

Hmmm, how many asset allocations can we make up....how about our next attempt to saturate the product market with the same thing is the stock allocations all have red prospectuses and the bond has white prospectuses and any cash has blue prospectuses, well will call it the Fidelity Red, White and Blue allocations.
"Bravo you are promoted"

Freedom Index
Freedom Blend
Freedom Fund
Freedom Retirement Index
Fidelity Sustainable Target Date

But Mr. Customer do you want us to do the same thing in a managed account and pay us a separate fee...

dahhhhhhhhh

So far, who’s buying this BS ???

Same old CSA marketing vomit being upchucked. Camera & copier story but your here to support other groups ? Thanks for another original idea Marketing. It’s amazing how you all can continue to get promoted and paid more for the same old stuff.

Former marketer at Elevance Health, now aiming to transition into UnitedHealth Group. Eight-plus years in healthcare marketing, with parallel consulting work for Medicare organizations.

A pattern keeps surfacing: a meaningful share of U.S. healthcare marketing roles are being placed in India. This is difficult to reconcile with the reality of the work. These are American companies serving American patients, operating under U.S. regulations, and handling highly sensitive U.S. health data. Yet core marketing execution and channel leadership are increasingly offshore.

Elevance followed the same trajectory.

This is not framed as xenophobia or talent denial. It is a structural contradiction. Healthcare marketing is inseparable from CMS rules, state-specific nuances, cultural context, compliance risk, and real-time coordination with U.S.-based legal, product, and clinical teams. Offshoring these functions optimizes cost while quietly increasing operational and regulatory fragility.

Job reference illustrating the pattern:
Associate Director – Channel Lead – Digital/Social
Requisition: 2339060
Location: Gurgaon, Haryana, India

This reflects a broader corporate strategy shift, not an isolated posting. Whether it is cost arbitrage, shareholder optics, or internal margin engineering, the outcome is the same: American healthcare expertise displaced from American healthcare execution.

Who's the genius that thought this would be a good marketing feature?

anyone think there will be big cuts in marketing in HQ? Anyone hear anything?

Anyone know anything about layoffs happening in the marketing team under Katz now?

It's the top story on insidesas today. They're making commercials for it? There's a dedicated online store, they have pop-up shops around campus.

Why?

Are we ever going to address the elephant in the room? Our marketing su-ks. Get us a new CMO!

I’m genuinely surprised by the rumors of a Talk to Chuck reboot.

IIRC, the original campaign launched 20 years ago as a marketing initiative built on trust, integrity, and Chuck being approachable and aligned with everyday investors.

Hard to see how that message works the same today??

Why is it i can't watch any sporting event without seeing gobs of att product shots. I mean, FFS... the headphones, the endzone cameras, halftime shows, pregame shows, post-game, trophy presentation. There's no end to how much we spend on trash that nobody cares about.

Who really believes that ATT stadium makes us a better company? Maybe if the cowboys didn't su-k, that would be something. But, seriously.. I am so tired of seeing at&t on everything. How many employees do we fire to have our stupid logo on every side of the coaches headset? It doesn't work you id--ts! Our products su-k because you would rather have a stupid stadium than have world class products at a reasonable price.

Why can't we just be the best at voice and data? What have these endless sponsorships ans placements done to make this a better company?

Now we know why marketing won’t give us the PR we ask for. The CMO was focused writing this masterpiece as the end of year message to let our customers know we have gmail. The innovation is off the charts. https://www.businesswire.com/news/home/20251230219645/en/Avaya-Chooses-Gemini-Enterprise-and-Google-Workspace-for-AI-Driven-Collaboration-and-Next-Gen-Workplace-Productivity

The marketing function has become a factory for titles, acronyms, and unaccountable “strategy” that fails the only test that matters: measurable impact on claims, utilization, and outcomes. Too much work is optimized for decks, meetings, and vanity metrics—and not nearly enough is grounded in basic insurance fluency, network reality, or results you can defend in the data.

The org is so aggressively matrixed that responsibility evaporates. People “own” a narrow slice of a slice of a business, yet can’t clearly explain what they own, what the product actually is, what the acronyms mean, or how members are supposed to find in-network care. When ownership is that diluted, execution becomes guesswork and accountability becomes optional.

Meanwhile, member outreach is a chaotic pile-on. Digital sends emails. Marketing sends emails. MDLIVE sends emails. Express Scripts sends emails. There’s no single orchestrator, no shared plan, and no one accountable for the member experience end-to-end—just overlapping blasts and conflicting messages. Cigna doesn’t have a marketing organization; it has a fragmented broadcast system optimized for internal theater, not results.

How is Brady still in charge of marketing with these silly commercials?? Embarrassing.

Shout out to our WONDERFUL CEO and marketing teams FAILURE to get merchandise/stock into our COR retail stores! YES YES! Direct fill you say, but I am customer I need it now! You know it is Christmas! So what’s your problem ! You scream here in Texas about sale sale sale but yet YOU failed the stock holders and your front line employees! Hope you feel good about yourselves!

The emperor's new clothes? Nope. The emperor's new car. Enough with the hype already when it comes to EVs amongst other things. Needs and wants. And fools. A fool and his money are soon parted? Nope. They are "always" parted. Depreciation for the sake of newness is a wonderful investment? I have a dime to sell you for a dollar. Why the weird look? It's a very special dime. It is a new dime. Now where did I put that 5 dollar bill. It's a special one. I will sell it to you for a thousand dollars. Not everyone can afford that. That makes you special. Oh look! I have a one hundred dollar bill. It's a very special one!

Rumor has it there is a significant Marketing "reorganization"

Spending money on rebranding and Happy Gilmore? How about focusing on supporting your front line sales teams trying to bring in business to keep the company growing. We need real tools and sales support instead of spending millions on fluff that will never see the return on the investment. Fix the basics. Learn to block and tackle. It’s business marketing 101.

After the earnings call - you could see this coming- heard from some marketing folks that that theyre getting let go

Marketing teams working under their respective geos will be absorbed into WW E-Commerce on January 1st. Many are concerned with redundancy and eventual reduction in workforce. Not much else has been provided aside from this being a global change but layoffs seem probable by end of fiscal year.

Joe IBM and his gang have pushed the outsiders fully out the way of the leaders team so he can continue his takeover of marketing. Sandy Oh-No is either helping plot his succession to CMO or is too busy with her AI characters to even notice the empire building going on. Sad to see things falling a part due to incompetence and egos winning over good leadership but has happened to many teams and this week to ours. Why do they keep moving functions under someone who not done anything and still thinks he works at big blue?.

Healthcare marketers love to talk about the “Four Ps” — Product, Price, Place, Promotion — as if patients were shoppers and hospitals were department stores. It’s a neat framework, but it conveniently ignores the one thing most responsible for Americans’ suffering: the system itself.

Nowhere in the glossy brochures or strategic plans will you hear about the forces that actually make people sick, broke, and broken. Not the staggering prices set by hospital monopolies, the insurance denials that delay care, or the dr-g costs that rival mortgage payments. Not the administrative maze that swallows billions while offering little in the way of better outcomes.

Marketing can tell you where to get care, but not why care is so hard to afford. It can promise convenience, but not accountability. It can craft messages about “patient experience,” but never about why the experience so often ends in medical debt.

The problem isn’t that healthcare marketing is shallow — it’s that the system it serves is. Until we confront the perverse incentives that reward treating illness over preventing it, or profit over public health, no amount of branding will fix what’s fundamentally broken.

Americans don’t need better healthcare marketing.
They need a healthcare system that doesn’t need marketing at all.

It took me here.(below)

Can someone explain to the mgmt this iz bizarre…

Any mktg people here?

https://www.unitedhealthgroup.com/careers/en/work-at-optum.html?src=UNS-767676&utm_source=digitalremedy.com&utm_medium=display&utm_campaign=Enterprise&utm_content=niche_site&utm_term==paid&gad_source=

Do you think there will be layoffs due to different marketing groups merging and/or consolidating?

This is not the first time Target has failed. Had they learned their lesson after failing to launch in Canada they would not be in this mess. They believe they can tell consumers what that need and want and that’s just not how it works. Value is such a subjective thing and Walmart and Costco have successfully tapped into this. I remember when I started 4 years ago and barely shopped at Target as a consumer because I was on a tight budget. Once I got my employee discount I figured it was worth it. I stuck to groceries and avoided the stuff I didn’t need. I told my senior director that Target may be off putting to people on a budget and maybe that should do a fun marketing campaign making fun of overspending and that you could grocery shopping on a budget. His response: we have teams that look into marketing and for me to essentially stay in my lane. This is why Target is failing. Leaders think they know better. I left a year ago and just shake my head at such an avoidable situation.

Is launching a new commercial. Just saw the “hard work” the team is super excited for on LinkedIn. Tone deaf!