Doubling down because they've already poured billions in, not because the payoff is certain. But there's a major cost and a lot of pain waiting for us at the end of this. The disruption is going to be massive on so many levels. Sure, efficiency sounds great on paper. But one of the really bad outcomes, the one not really talked about, is the loss of invaluable accumulated skills and competence. The people who actually know their stuff, who understand the systems and the history and the nuance? They'll be pushed out or made obsolete. And once that knowledge walks out the door, it's not coming back. AI can generate answers. It can't replace years of hard-earned instinct. But by the time leadership figures that out, the damage will already be done.